About Us


Inspired by the birth of her first grandchild, Lilly Gold dedicated her time and energy to designing quality baby solutions for herself and her family. Lilly saw the need to innovate the baby equipment that was on the market at the time and took the concept to a whole new level.

Her best selling item, the revolutionary Sit n’ Stroll, became the only 5-1 car seat/stroller in the world designed to accommodate five basic baby solutions: stroller, airplane seat, front and rear facing car seat, dining booster chair.

Perfect for urban and suburban communities, the Sit n’ Stroll along with other Lilly Gold products are changing the concept of today’s baby equipment.

Since 2000, all Lilly Gold products represent a fashion must-have for parents on the go. Lilly and her team follow three important principles, which have been her guide to innovation.

Lilly’s Gold’s Product Principles:

Transformable, Transportable and Functional Fashion Must-Haves

“My team and I develop the products that every parent looks for – products that fill a need while having multiple uses – getting the most for their money and not sacrificing safety or design. I look forward to sharing my solutions with today’s busy parents, and continuing to create fashionable must-have products that stem from my Gold Principles.”